September enrollment · final intake of 2026

This is the room where Shopify founders stop guessing and start scaling.

Scale School is where I walk beside you through the Cycle of Six—month by month, year by year. We diagnose what is holding your store back, choose the move that matters now, implement it on your actual store and bring it back for feedback.

Join Annual — Save $498 $2,490/year + 90-Minute Store & Scale Review Join Month-to-Month $249/month · your rate is protected while you stay

Important: Skool calls Scale School the VIP tier. On the next screen, click Join VIP, then choose Monthly or Annual.

Built by Jen Ritchie · 18 years of Shopify strategy · 150+ brands launched · $200M+ in client revenue

What is Scale School

Your first 12 weeks are your first pass.
The relationship keeps going.

Most Shopify founders do not need more modules. They need help seeing the real constraint, choosing the right next move and following it all the way through.

During those 12 weeks, we move through the Cycle of Six: Audience, Messaging, Conversion, Tech, Traffic and Scale. Then we return to the beginning from a stronger position and work the next constraint.

This is where I hold your hand through that process month by month, year by year—so you are never left diagnosing your entire business alone.

Six Labs every cycle — Audience, Messaging, Conversion, Tech, Traffic, Scale
One live call every week — a Cycle of Six workshop one week, then Q&A and store feedback the next
Repeated 12-week passes — because your next constraint changes as your store grows
Feedback on your actual store — not generic advice detached from your business
A community of Shopify builders — progress, proof and accountability around the work
Tools that create speed and clarity — including the growing Sections Library

The Cycle of Six

Six milestones. One repeatable growth cycle.

Every Shopify business runs on the same six things. Skip one and the others wobble. Revisit all six as your business changes and the improvements begin to compound.

🎯

Milestone #1

Audience Lab

Who is your Big Fish? Narrow until it stings. Then narrow again.

✍️

Milestone #2

Messaging Lab

What do you actually say to them? In their words, not yours.

💸

Milestone #3

Conversion Lab

Your homepage, product page, checkout, and post-purchase — designed to convert.

⚙️

Milestone #4

Tech Lab

The Shopify apps, themes, automations, and integrations that actually support the experience.

🚦

Milestone #5

Traffic Lab

Bringing the right Big Fish to your store — organic, paid, partnerships, content.

📈

Milestone #6

Scale Lab

The systems and operations that let you grow without burning out.

Diagnose → Choose → Implement → Feedback → Evidence → Repeat

Each pass gives you a stronger baseline. You learn how to recognize what matters now, make the move and begin again from a stronger position.

The implementation rhythm

One store.
One constraint at a time.

You will not enter a giant content vault and wonder where to start. We identify the most important constraint in front of you, decide what matters now and turn it into a focused implementation priority.

You make the change on your actual store, bring it back for feedback and collect evidence of what shifted. Then we find the next constraint and repeat.

No more diagnosing everything alone.

Diagnose

Name the constraint that matters now

Choose

Select one focused next move

Implement

Build it on your actual store

Prove

Collect evidence and begin again

Your first twelve weeks are the first pass—not the finish line.

What gets done

This is not about collecting more modules.

You are joining a repeatable implementation process that helps you know what to fix next, make the change and get useful feedback before you move on.

🎓

Diagnose the Real Constraint

Find the leak that is actually limiting the store now—not the loudest tactic in your feed.

💬

Choose the Next Move

Turn a long list of possible improvements into one focused implementation priority.

🏘

Work on Your Actual Store

Apply the strategy to the business you run—not to another fictional case study.

📚

Bring It Back for Feedback

Show the work, get useful direction and stop losing weeks second-guessing every decision.

🛠

Use the Sections Library

Turn strategy into real Shopify sections without custom-coding every useful idea from scratch.

🔒

Collect Evidence and Repeat

Track what changed, return to the Cycle of Six and begin again from a stronger position.

Choose your path

Start month-to-month or commit to the year.

Both paths give you the complete Scale School implementation relationship, and both protect the price you join at for as long as you remain continuously enrolled. Annual also saves $498 and includes a 90-Minute Store & Scale Review that you can use strategically during the year.

How to join — 30 seconds

The yellow Upgrade button inside the Shopify Growth Collective community — The yellow Upgrade button inside the Shopify Growth Collective.

Inside the community, click the big yellow UPGRADE button.

Choose VIP—that is Scale School.

Choose Monthly or Annual, then complete checkout.

Already on this page? The buttons below take you directly to the plans screen, so you can skip Step 1.

📌 VIP = Scale School. Standard is the free Shopify Growth Collective. Premium is the $29 self-serve resource tier. Choose VIP to join Scale School.

Monthly

$249_/mo

$249 rate protected while you stay enrolled

Full Scale School access
All six Labs every cycle
Weekly live workshop or Q&A call
Feedback on your actual Shopify store
Community, Sections Library and full vault
Simple month-to-month billing

Join Month-to-Month → On Skool, choose VIP → Monthly

Recommended

Annual

$2,988 paid monthly

$2,490_/yr

Save $498 vs monthly · $207.50/mo effective

Everything in Monthly
A full year of repeated Cycle of Six passes
90-Minute Store & Scale Review with Jen
$2,490 renewal rate protected while you stay enrolled
$498 saved compared with monthly
Best path for compounding progress

Join Annual → On Skool, choose VIP → Annual

Fast-Action Bonus: Join before the Day 5 live begins and you will also receive the exclusive Fast-Start Implementation Workshop. We will identify your most important current constraint, choose your first Scale School priority and turn it into a focused 30-day action plan.

Who Scale School is for

A room for builders. Not consumers.

This is for you if…

You run a Shopify store and you're tired of guessing
You want a real system, not another tactic to bolt on
You're ready to build the homepage we walked through in Day 4
You want regular feedback from a strategist who will tell you the truth about your store
You want to keep refining the business through repeated Cycle of Six passes
You want to learn alongside other Shopify founders, not in isolation

It's not for you if…

You want to consume from the sidelines
You've been "thinking about it" for two years and want to keep thinking
You're looking for 1:1 hand-holding (that's Scale Advisory — different program)
You want quick-fix tactics, not a real system
You're not actually running a Shopify store yet (come back when you are)

FAQ

The questions you're sitting with.

What happens when I click a join button?

You'll be sent to the Shopify Growth Collective plans page on Skool. You'll see three tiers: Standard (the free community), Premium (the $29 self-serve resource tier) and VIP—which is Scale School. Click Join VIP. A popup will open with Monthly and Annual options. Choose the path you want, complete checkout and you're in.

Why is there an annual option if the cycle is only 12 weeks?

The 12 weeks is one pass through the Cycle of Six—not the length of the relationship. Your business changes, so the constraint we need to work on changes too. Monthly lets you continue month-to-month. Annual gives you a full year of repeated passes, saves $498 and includes the 90-Minute Store & Scale Review.

What if I can't make the live calls — am I locked out?

No. Every Cycle of Six workshop and Q&A call is recorded and lives in the classroom. If you miss a live, the replay is there and you can bring your work and questions back into the community for feedback.

Is this a group program or 1:1?

Scale School is a group implementation relationship. You work on your real store, learn from other founders and receive feedback inside the group. Annual members also receive one private 90-Minute Store & Scale Review that can be used strategically during the year. Scale Advisory is the separate higher-touch path with ongoing 1:1 support.

What if I'm brand new to Shopify?

Better to build it right once than rebuild it twice. Coming in early means you skip the mistakes the founders ahead of you already made. If you have a store live (or one you're actively building), you're a fit.

Will this work for my niche?

We have skincare, apparel, jewelry, supplements, food, accessories, art, CPG, and home goods inside Scale School. The principles stay; the tactics flex. Bring your niche.

What if I join Monthly and want to switch to Annual later?

Yes, you can switch through Skool. Your $249 monthly rate remains protected while you stay on that plan. If you later switch to Annual, the annual price and bonuses available at that time will apply.

Can I cancel the monthly plan?

Yes. Monthly is billed month-to-month and you can cancel. But once you leave, you give up your grandfathered rate and your Scale School access. Because enrollment is not evergreen, you may also need to wait until the doors open again—and any future re-entry will be at the price available then.

How fast will I see results?

Honest answer: it depends on where your store is now and how much work you do. Inside Scale School we focus on imperfect action — done is better than perfect. Most founders see meaningful changes in their first cycle (12 weeks). Compounding wins show up over the four-cycle year.

When do the doors close?

Tuesday, September 22 at 11:59pm Eastern—the same time the 5-Day Challenge replays come down. The next Cycle begins September 29, and this is the final Scale School intake of 2026.